Unfortunately, music purchased from iTunes was still DRM-locked, limiting the amount of options professionals had to convert and transfer their library to other platforms. Songs could be purchased from the iTunes Store and then transferred though a series of processes to DJ equipment for mixing. But there was iTunes on the Mac, which was immensely popular with DJs as it was one of the only legal platforms to digitally download and collect music. Back then, all the hype surrounded the iPod, which was fantastic for playing music but incapable of creating it. No matter what software he tried, Christoph was often puzzled as most professional software featured an overwhelming set of controls and required an insanely high level of manual skill, which made performing all the more difficult.Īs such, the duo wanted to make something new software that they and similar people could both use.Įnter 2006, a time when the iPhone and iPad were nothing more than mere prototypes in Jony Ive’s top secret design laboratory. He could manage, as digital software proved to have a superior functionality compared to his old analog favorites, but the situation wasn’t even close to ideal.Ĭhristoph, on the other hand, had an extraordinary admiration for DJing, but didn’t have the experience or expertise of his buddy Karim. But with every gig he played, Karim found each solution clunky and downright confounding. With ten years of experience under his belt, Karim had his fair share of knowledge about the industry and had used some of the most popular DJ software available. While they both enjoyed the art of scratching, in between attending classes and studying for exams at college, the two had vastly different skill levels. ![]() At the time, DJ software was extremely expensive and complex, but the pair were determined to create meaningful change in an industry they were both tremendously passionate about. That’s the question that inspired co-founders Karim and Christoph to make Algoriddim’s djay, the award-winning music production software. ![]() “How can we create high quality, easy-to-use software for both professional and novice DJs?”
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